This book upends every cherished notion we have about what it means to lead
A must-read for anyone serious about building a future that includes everyone
Giordano is an intellectual powerhouse
Demonstrates how leadership is not something one is, but something one does
Leadering offers us a compelling case why we must reset our approach to business
A fascinating book that inspires and informs
Leadering is Nancy Giordano’s paean to the virtues of daring greatly in the face of radical change
Nancy is a refreshing voice in the echo chamber we're in, her book actually might be the roadmap for web3
Nancy's focus on empathy and keeping people at the center of conversations is key


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The New Mindset We Need To Build The Future We Want

Structures put in place to reduce risk and drive success in the 20th Century are now often the very things creating vulnerability in the 21st Century. It’s time to ditch the outdated playbook and radically shift our approach from static leadership to dynamic leadering to think much bigger and ensure a thriving future for all.

Welcome to the Leadering live series!

To kick-off the launch of the book, we created a series of half hour live-sessions exploring the key concepts of Leadering, and featuring interviews with global thought leaders. The interviews are available to watch now and we encourage you to check them out...

The Interviews

Leadering vs Leadership - case study: Alexander Haneng, Posten Norge
Why the Playbook is Dead: Carl Horton, IBM + Erika Herrero Betteral, Belcorp
Wonder (vs Resist): Steven Kotler, Flow Research Center
Navigate (vs Replicate): John Hagel III, Beyond Our Edge
Connect (vs Alone): Douglas Rushkoff, Laboratory for Digital Humanism + Erica Dhawan, Cotential
Contribute (vs Extract): Craig Dubitsky, Hello brands & Colgate-Palmolive
Be Audacious (vs Incremental): Ida Hult, formerly IKEA
Thrive (vs Die): Riane Eisler, Center of Partnership Studies + Alexis Taylor, WEF Young Global Shaper

Applying old thinking to new tools is both naive and dangerous. Leadering offers us a compelling case why we must reset our approach to business to ensure we build a thriving future for all.

Chip Conley, New York Times bestselling author, Hospitality Entrepreneur + Airbnb Strategic Advisor

Sustainability and prosperity are not at odds - they are mutually reinforcing. Thank you, Nancy Giordano, for demonstrating how leadership is not something one is, but something one does - with others. Leadering is a team sport.

Douglas Rushkoff, Founder, Laboratory of Digital Humanism and Professor of Media Theory and Digital Economics, CUNY/Queens, and author

Nancy Giordano has given us in Leadering a fascinating book that inspires and informs. This is an important book for all of us who know that a world of partnerism is possible if we leave old thinking behind and use our enormous creativity, full of leading-edge examples of what forward-looking people all over the world are doing to build a more caring and equitable world.

Riane Eisler, President Center for Partnership Studies, cultural historian, social systems scientist, best-selling author (The Chalice & the Blade, The Real Wealth of Nations, and Nurturing Our Humanity)

Giordano is an intellectual powerhouse, and this book upends every cherished notion we have about what it means to lead. A must-read for anyone serious about building a future that includes everyone

Sunni Brown, Social Entrepreneur and Best-Selling Author, Center for Deep Self Design

The same moves and attitudes that let you take control before may not do so again. The world is constantly changing, and being an effective leader means changing along with it. Leadering is Nancy Giordano’s paean to the virtues of daring greatly in the face of radical change. Take forward-thinking risks and you’ll be rewarded with the spoils of a new era.

Entrepreneur Magazine

About the book

Leadership is built on yesterday; Leadering confidently and thoughtfully anticipates tomorrow.

This transformative new era requires a radically different approach to leadership. The tactics put in place to reduce risk, drive success and make us feel safe in the past are now the very things creating vulnerability today. In Leadering, Nancy Giordano provides clarity and urgency around what twenty-first-century stewardship demands as exponential technologies and changing societal expectations converge to shape a better next. Ditching last century’s industrial playbook—driven relentlessly, and almost exclusively, on growth—allows us to instead focus on building new, more expansive practices committed to human-centric innovation, regenerative solutions, and the creation of long-term value. With many years advising world-class enterprise leaders on ways to thrive in ambiguity, Nancy is convinced we don’t need to change what we think as much as how we think to be successful. This book challenges us to shift our outdated thinking and adopt the mindset we need to build the future we all want.

Available now

Strategic Futurist,
Keynote Speaker,

About the author

Described as endlessly optimistic, Nancy is a strategic futurist, global keynote speaker, corporate strategist and gatherer with a drive to help enterprise organizations and visionary leaders transform to meet the escalating expectations ahead.

Recognized as one of the world’s top female futurists, she has spent her career building, shaping and evolving a portfolio of $50 billion worth of major global brands and has delivered over 80 keynote talks around the world. Nancy's expertise and experience ranges from artificial intelligence to frozen foods to reinventing the internet. All her projects have a key common denominator: transitioning away from the extractive operating systems and outdated business thinking that no longer hold up to create the more sustainable, inclusive and dynamic solutions the future demands.

With growing conviction of what will (and needs to) shift, executives value her unique abilities to sense and synthesize the terrain ahead. A techno-optimist, Nancy is committed to advancing societal structures and the new mindsets necessary to effectively harness the significant technology innovations heading our way… and ensure a safe and thriving future for us all.

Find out all about Nancy Giordano at

Nancy's Headshots and Bio:

Thank you for your incredible talk today. It was soooooo illuminating and thought-provoking. I’ll be buying your book in November! You rock!

Eric Wallace, Exec Producer + Showrunner for the Flash, WarnerMedia

Thank you for talking to our WarnerMedia group today. It was fascinating and I’m going to buy 2 copies of your book - one for me and the other for my 16 yr-old son!

Chris Salvaterra, Production Executive at HBO, LA

THIS is what I appreciated most from your talk and your commitment. That to change what’s out there we need to change what’s in here. And to change the future, we need to change the present. Godspeed!

Doug Barton, Director UW E-Business Consortium, University of Wisconsin-Madison

Excellent presentation to our UWEBC conference. I think we're moving into the third age-- first was the dawn of the internet, second AI, now we're on the edge (1% as you said) of the age of enlightenment.

Edward Borbely Associate Dean of Engineering at the University of Wisconsin

I really loved your Vistage Summit Keynote - how you articulated the importance of data ethics, diversity in decision making and compassion in how we manage and use our data, particularly in AI. You are so inspiring and look forward to reading your book Leadering!

Kelle O'Neal - Founder & CEO, First San Francisco Partners

New thoughts that resonated with me were that human connection is necessary to walk into change & ambiguity with more confidence. I feel there could have been better outcomes if that was the mindset.

Kim Carter - Strategy & Business Development- Chemicals, Oil & Gas at Maine Pointe

In the notes I shared with my client, I pointed out my favorite slide of the entire series! It was yours with LeaderSHIP (n.) vs. LeaderING (v.)!! Boom!

Kristi Prior - Customer Experience Manager | Change Management Specialist

Thank you for taking the time to speak to our team last week about the important work that you do. It was both eye-opening and inspiring.

Kristen Schwarz, Vice President, HBOMax

I am reading your book and cannot agree more with all the things written in those 118 pages I read so far. You gave me some new perspective.

Natasa, Serbia

Loved the discussion on pausing, reflecting. Would love to hear someone as real and down to earth as Nancy talk about the challenges when working with large companies and the huge gap between entry level associates and leadership.

Student at Ohio State University

Changed my views on many things in a short period of time! An interesting and encouraging perspective envisioning what some may see is too utopian for reality - but some of this must happen in the name of sustainability of human inhabitance of our planet!

Student at Ohio State University

What's in the Book?

Leadering connects the leaders seeking to reorient resources and implement innovation in thoughtful and valuable ways today, with the visionary people who are building the technologies and emerging societal structures of tomorrow. Throughout this book we’ll examine specific ways you can learn to confidently navigate change and complexity. Through stories and statistics, concepts and charts, we’ll discuss how you and your organization can understand and begin practicing Leadering. Starting now.

(vs. Resist)

A constantly changing future requires a constantly learning person, team or organization. Wonder and curiosity are essential for innovation and should be prioritized and incentivized as important. “What if…” must become a point on our compass.

(vs. Replicate)

To thrive in a state of permanent ambiguity, leadership must shift from command and control to sense and respond. In an environment that demands constant innovation and on-demand delivery, we must build the capacity to adapt, to constantly design, test, iterate, and collaborate.

(vs. Extract)

As the environmental and societal breakdowns become more evident, it is no longer sustainable to simply extract resources for the benefit of a small number of investors or shareholders. Future business success will be dependent on contributing value to a much broader set of stakeholders.

(vs. Alone)

Change now happens so rapidly that no single individual or organization will have capacity to build everything alone. We need to leverage the resources and strengths of external partners and internal teams—even, on occasion, your competitors—as well as ensure harmony within the environments of which we’re a part.

Be Audacious
(vs. Incremental)

The future is being built as we speak but we’re only 1% into what exponential technologies will make possible. As everything is now up for redesign you have to be willing to imagine the biggest, boldest contribution your organization can make to the planet, and orient your teams toward that mission.

(vs Die)

To harness the potential of the moment and ensure a safe and thriving future we simply have to change the way we lead. Leadering is a shift from believing you “know,” to cultivating the ability to learn. We must ditch the playbook and develop our confidence to navigate, innovate, and collaborate.


Keynote Speaking | Strategic Workshops | Interviews | Bulk Books